“What took you so long?” That was the question on everyone’s lips when Laurie Dutcher finally decided to launch her girls’ apparel line, Secretly Spoiled in 2008. Though the move may seem like quite a departure from her days as an accountant auditing publicly traded companies. “I’ve always had an entrepreneurial spirit, and I love fashion so why not combined the two. My collection has a classy, upscale look with a perfect amount comfort,” Dutcher said. The brand name, she explained, came from her prediction that despite her best intentions, she’d probably end up overindulging her daughter. Secretly Spoiled was a hit from the beginning that she was able to add an array of collections that are distinct, unique and fashionable.